I Don’t Typically Do This

by Martin Gordon

The Beatles on iTunes

I’m not a Beatles fan at all, but I was surprised to see how negative the response was to Apple’s announcement today. I thought Beatles fans were used to gobbling up the entire catalog in yet another format every few years, and happy to do it. Apparently I was wrong.

Keep in mind this isn’t a new release we’re talking about, where iTunes is probably the quickest and most convenient way to buy. This is music that’s probably older than the majority of the people using iTunes. Music that people (or their parents) have had thirty years to buy it in some physical form and ten years to acquire it (either by ripping or pirating) in digital form.

If you wanted the Beatles on iTunes, you probably already had them. Today is just another day.